Helped define, document and create a design language and its relationship at an organizational level, with the primary goal to help establish unification between autonomous design and development teams.
Worked on helping define and design a new visual language that would extend across all digital properties.
DavidsTea has a selection of over 200 different flavours, with each tea requiring a specific steeping process. I worked on a iOS app to help facilitate that in a single place and help customers steep to perfection.
Shortly after Google introduced material design in 2014, I worked on designing Google Thinkbrand Canada, which was a website to help showcase how Google marketing tools where used, and the impact they had on digital campaigns.
Worked on design direction for a proposed responsive site redesign for Dyson Canada. Helping to highlight the product story and mechanics through the use of photography and illustrative diagrams.
Helped establish an updated design direction. Also worked on a variety of microsites, intercepts and campaigns leveraging the updated design direction for Volkswagen Canada.
Worked on helping McDonald's Canada launch its first ever mobile experience. Establishing the art direction for iOS and Android, that would allow customers to take advantage of geo located offers, finding nearest locations, real time contextual greetings and nutritional values.